Post by Jason RiedyPost by SMSSomehow Sonic has to do some more clever marketing.
Agreed. A friend just moved to SF and started griping about her
network service choices... until I pointed her at Fusion.
I think a first step would be to have a big "compare your old
phone service to our phone service here" button of gizmo on
www.sonic.net... If you look only at the home page, it's not at
all obvious what Sonic offers.
I think there may be the issue of directly comparing against a
competitor from whom you are dependent for infrastructure. Just like
Pageplus refrains from doing comparisons against Verizon, Sonic might
not want to do comparisons against AT&T.
In the appendix of a presentation I give called "Smart Phones, Dumb
Prices" I added a slide on Sonic Fusion versus AT&T, that compared them
side by side.
Slide is here: <
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Basically, before taxes and fees, equivalent landline + DSL service on
AT&T would be $86.25 (versus $40 for Sonic Fusion), after any
promotional offers expire. "Equivalent service" is a misnomer of course,
since AT&T does not offer a) VPN, b) unlimited data on DSL, c) Usenet,
d) FAX services, or e) competent technical support.
The $86.25 is for AT&T's fastest DSL speed which many people would not
pay for anyway, either because it's too expensive or because they're too
far from the CO office for it to work. This is the price after the
expiration of the $20 per month promotion for DSL Elite, and of course
you can bargain for a lower price when the promotion expires after 12
months.
Maximum DSL speeds on Sonic tend to be much faster, even though
supposedly they are capped by the distance to the CO and any issues with
the copper.
On AT&T you do get access to their paid Wi-Fi hot spots which you don't
get with Sonic (if you camp in California State Parks this is a nice
feature).
The AT&T site is so convoluted that it's hard to find your actual costs.
Also, AT&T's prices for some services are so high that few people would
ever subscribe to those sevices in the first place, so the comparison is
not so straightforward, i.e. few people would sign up for unlimited long
distance from AT&T, they would use some other provider like OneSuite;
few people would pay $5 per month for voice mail; and most people have
probably learned the trick to avoid the unlisted number fee.